Why Social Bookmarking is More Important than Search Engine Submission

by Guest Blogger: Chris Barber

 

Why Social Bookmarking is More Important than Search Engine Submission
If you search on Google for “ farmer’s market Los Angeles,” you want to find a farmer’s market, right? Not some spam site that redirects to makeup brushes. Search engines have changed their algorithms to produce more relevant search results for their users and to discourage abuses such as keyword stuffing and redirects (see Google and Bing webmaster guidelines).

Get Found, Not Lost
If your goal is to be found by a search engine, you need to demonstrate how relevant your site is to the appropriate audience. The best way to prove relevance to search engines is to provide excellent content that is shared and visited by others.

Search Engine Submission Now Officially a Scam – Source
“…you don’t even need to submit your site to Google. Google is a fully automated search engine that uses software known as “spiders” to crawl the web on a regular basis and find sites to add to our index.” –Google. So how do you get those ‘spiders’ to find your site? Social bookmarking is one of the best ways to get found and be deemed relevant by search engines.

What is Social Bookmarking?
Social bookmarking is kind of like a simplified Facebook. Users go to sites such as del.icio.us to save links to content they find captivating or beneficial. A list of links generated by an individual can be browsed by the entire user base. So if I create a list of ‘The Best Cycling Gear On the Planet’ and I diligently update this list with the best links, other del.icio.us users will start to use my list, boosting my social clout. My list will get higher ranking on the del.icio.us site, and any links on my list will get noticed by search engines.

Social Clout = Better Search Ranking
The most active, influential users on social media sites like Facebook, Twitter, and Google+ use social bookmarking to keep track of information they want to reference later. When your website is found and stored by a social network influencer, your site gets a double boost: first because search engines will see that someone with social clout is interested in your link, and second because many people will see the bookmarked site and click to see what the big deal is. “Links help our crawlers find your site and can give your site greater visibility in our search results.” – Google.

Search Isn’t Everything
Another benefit of focusing on social bookmarking is that you’ll get more traffic through referrals instead of waiting for everyone to find you via search. While SEO still should be part of your portfolio, it’s not the only way to drive traffic to your site. Furthermore, the traffic that comes from social bookmarking sites will be more targeted and will provide better search engine ranking.

If you build it, they will come.
The lesson here is that you don’t need to submit your website to search engines as long as you’re creating useful content and promoting it on the Web. Not sure you’re creating the right type of content? Then watch this video from Google’s search quality team on creating content that performs well in Google search results.

Guest Blogger Chris Barber has been practicing internet marketing since 2005 and recently started specializing in blog marketing. He enjoys the challenges and unique opportunities digital marketing presents and the excitement of the people he helps. To learn more about his blog marketing service visit bloghands.com or follow them on twitter 

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