In the age of Google’s Panda and Penguin search algorithm changes, it has never been more important to scrutinize the quality of the footprints hitting your site. But how do you attract the right traffic and drive credible backlinks?
How Google rates traffic
Per Google’s guidelines, “your site’s ranking in Google search results is partly based on analysis of those sites that link to you. The quantity, quality, and relevance of links influences your ranking.” Google further states that “the best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community. The more useful content you have, the greater the chances someone else will find that content valuable to their readers and link to it.”
What this means for you
Scenario 1: You email a post to 1,000 users on your email list. Someone clicks on that post and goes to your site.
Scenario 2: You post to a top ranked social network site. Someone clicks on that post and goes to your site.
In both scenarios, the digital universe ‘sees’ the footprints and records their visits to your site as traffic. Same result, right? Wrong! Search engines now rank you based on where the footprints are coming from. Footprints coming from a top ranked (well-respected) social network are ranked higher than those from a lower-ranked network or site that has been blacklisted for abusive practices (keyword stuffing, sneaky redirects).
How to drive credible backlinks
Keeping Google’s suggestions in mind, the best way to drive credible backlinks to your site is to
1) Create fresh, relevant content on a consistent basis and
2) Post your content to the top social media sites.
If you are truly focused on content creation, you don’t have time to waste making individual posts to all the top social media sites. Focus on what you do best (creating content for your followers) and automate the rest (use content submission software to auto-post to the top social network sites).
Put your content submission on autopilot with OnlyWire. With over 50 top social networks supported, you can reach your readers where they feel most comfortable, and where you’ll have the most impact.
OnlyWire is the fastest and easiest way to reach billions of readers by auto-submitting your content to the top 50 social networks. Visit us at onlywire.com today.