Digital Marketing tips to improve your social marketing

Today, brands need to be hyper-focused on delivering experiences rather than delivering messages.

Social-Media- marketing.jpg

To demonstrate this, Lyft and Uber, two ride-sharing companies provide a simialr platform that matches drivers with passengers, but they have two completely different messaging tactics. Uber is all about image, technology and advancement into new territories, but what about Lyft?  We don’t hear about them much and their siteis all about just the ride and not the experience.

Uber was 3 years old when Lyft launched in 2012.  Their ride-share pricing is fairly similar, but how do the two compete?   We don’t hear much about Lyft and quite frankly, I have yet to meet someone who has used Lyft.  As a result, today Uber has a market cap of roughly $62 billion, while Lyft’s valuation is at $5.5 billion – even after a $500M investment by GM.

The takeaway lesson, is that telling people what you do and do not do is no longer the most effective use of your consumers’ attention. Brands need to perform and prove their worth through actions and delivering extraordinary experiences.

This strategy requires excruciating focus and a good deal of resources to get it right. If you want to get off on the right foot, however, consider these simple things you can do to improve your digital strategy right now.

1. Focus on mobile.

This shouldn’t be a secret these days, but many entrepreneurs are still focused on creating robust websites that fail to deliver a good experience via mobile. With the majority of digital eyeballs coming through mobile devices, you will hurt your brand if you are not delivering a mobile-friendly experience.

It is also worthy to point out that Google released its new search algorithm on April 22, which ranks mobile-friendly websites higher in searches. To test the mobile-readiness of your site, check out Google’s mobile-friendly test.

2. Stop bothering your customers.

We are inundated with content, and our attention spans have become increasingly shorter and more fickle. If you want to attract and keep customers, keep your engagement simple and make certain that it adds value. Better yet, monitor what your customers are doing and talking about and be there to engage with them when they are ready.

3. Make engagement easy.

Whether you are providing information, promoting a product or asking for a sign up, your visitor should immediately see and understand what is expected of them. Hopefully, if you have done your research, your page will know what they expect and provide the experience they were hoping to receive.

Also, any call to action should be incredibly easy to find and complete. Again, whether you are asking for a sign up or selling a product, the experience should be effortless. For starters, consider using social media plug-ins that allows visitors to login via Twitter, Facebook, Google+ or other social media account rather than creating an entirely new account.

4. Make your site mobile friendly.

Many entrepreneurs feel that adding a mobile app to their digital strategy is important, but the truth is that responsive design websites have blurred the line between what can be done through a mobile browser and an app. More important, we have become overwhelmed with apps and do not need yet another one polluting our home screen.

Additionally, brands should look to leverage existing technologies and platforms, such as Instagram and Twitter, where your customers are already engaging regularly. WIth that said, make it incredibly effortless to find you on social media by adding badges and links that are easy to find on your site – like from Facebook and Twitter.

Of course, an effective digital strategy requires time and effort, and entrepreneurs should clearly define their goals prior to launching one. Going at it alone is difficult, especially if you are inexperienced or unsure about what to do.

“Companies without a marketing budget or looking for something simple just to be in the game could consider website builder or do-it-yourself tools such as SquareSpace, Weebly or Wix.

“In the end, however, as companies grow and become more serious about digital marketing and more focused on brand building, lead generation and customer engagement,” he says, “partnering with designers and developers with the specific expertise to look beyond simple websites and create long-term strategies focused on creating extraordinary experiences will prove to be worth the investment.”

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Posted in Bloggers, Content Submission, Facebook, Google+, Twitter Tagged with:

Manage Enterprise Level Social Media from your Home Office

Most social marketers go to great lengths to find the best ways to share to social media.

Social media management tools definitely help, and so do the tricks of the trade that social media marketers discover to save time every day.

This is especially true for busy agencies who run social media marketing in addition to a slew of other services. The folks at onToplocal, a digital agency from Gilbert, AZ most definitely fit this mold, juggling social media management on top of content, reviews, video production and so much more.

Their team manages a social profiles for a few thousand small businesses! And they do so with some really smart infrastructure that help them save time and gain great results for their clients. The onTopLocal team has been doing this for a decade+ and has been an OnlyWire Enterprise customer since 2012. Here’s a bit more about how this high volume agency manages all that work.

troy quote.jpg

If I don’t have a whole lot of time, I can still, very quickly, schedule a week’s worth of posts. When you’re managing as many accounts as we are that’s incredibly valuable.

– Troy Howard, onToplocal

The agency journey: From web design to social media

Like many other marketing agencies, onToplocal began as something else entirely: a Google listing service.

Then they added content and video.

Then digital marketing, SEO, social media, and most anything else the client might need.

This seems to be the path that many agencies take, embracing a full-client service to help clients succeed in whatever way they can. Social media has become a significant focus for the onToplocal team and their clients. Project Manager Troy Howard, who leads up onTop’s social efforts, believes it’s all due to the time it takes to do social media right.

Many business owners are strapped for time and need help delivering a consistent presence on social media.

We’re a marketing agency nowadays and we kind of started out just graphic design and we added websites. As people wanted more stuff we did more stuff.

We deal with a lot of small “mom and pop” businesses. We do have some that are multi-million dollar companies, and we have a lot of them that are two to five people or it’s their home business.

We find that most business owners don’t have time to do a lot of their own marketing – especially content and social.

They don’t have time to do their social media, they don’t have time to write blogs, they don’t have time to do all that stuff.  We do as much as we can for these clients: maintaining their website, keeping their social media profiles updated. If they have an event coming up, we help them get the event organized and promoted, do the marketing and design for their printed materials.  We roll everything all into one package. We become their marketing department.

Social media is one of those things that they don’t seem to have time to deal with.

Honestly, there are thousands of accounts we manage in OnlyWire, and that number grows consistently over time as we sign more clients. We’ve got a slew of new websites to build, and there will be more accounts getting added in to OnlyWire as we get those websites completed. We have a full-time team just doing the social media stuff.


Workflows: How to manage thousands of social accounts

Social media has become a full-time job for the team at onToplocal. There are several other jobs still to do!

How do you maximize the time spent on social, while still saving away enough hours to get work done elsewhere?

Troy and the team use OnlyWire for their social media management, and within the platform, they’ve found some useful tools for working smart and saving time. Here are three tools that stand out as time-saving ways to share quickly, share smartly, and keep track of a few thousand social profiles.

1. Using the Enterprise Unlimited users, groups and teams to share to multiple places at once

Often, Troy will find that the same content will work great for a client on Twitter, Facebook, LinkedIn, and more.

Instead of creating the same update, one-at-a-time, for each of these networks, Troy shares all at once. Each client has its own group within OnlyWire so that Troy and his team can share quickly to all connected social profiles for the client.

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When I’m scheduling stuff for a client, because I’m posting to more than one account, I’m always using those groups.

A lot of times we’ll have three people’s LinkedIn plus their Facebook and their Twitter and Google Plus — I’m posting to several accounts at a time.

2. Sharing from the couch: OnlyWire is mobile friendly

Another way to save time on social media marketing is to do your sharing and scheduling whenever you have a free moment.

Sometimes, those moments come on the couch.


I have two small children, and when I’m waiting for them to go to sleep at night is when I use OnlyWire on my phone. I’m sitting on the couch and my phone is in my hand, so it’s handy to be able to get work done. I’ve done a lot with OnlyWire, just sitting on the couch waiting for my kids to fall asleep.

It’s amazing how much work I can actually do from my cell phone nowadays. It’s very nice to have that ability to schedule things from the phone by hand when I’m on the couch or out and about.

With social monitoring, too, I’m constantly — this is a lot of times another one of those things I do while I’m waiting on my kids to go to sleep — going in and monitoring the comments and likes in the OnlyWire Monitoring Tools and Analytics. You get a feel for what type of posts are working and what’s not just from being in the accounts and looking at them.

3. Automation client sites using the OnlyWire Automating tools

Managing thousands of customers all with their own websites and blogs and social accounts can be very daunting.  We are only able to do it all with the OnlyWire suite of automation tools.  This automates every website and blog to 50+ social networks so all we have to do is upload the content once and it is shared to 50.

There are some really amazing automation tools to help with the management: OnlyWire RSS and ATOM feeds, browser extensions, WordPress plugin, share buttons and the OnlyWire Developer API.


When we switched over to OnlyWire, I use an OnlyWire automation tool for every customer. When I set up the OnlyWire automation tool – I can just walk away and watch it feed to social automatically.

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Do you want the easiest social media experience for your team and clients?

OnToplocal and hundreds of other agencies use OnlyWire to manage social media profiles, content, analysis, and more for each and every client. With OnlyWire, you’ll get straightforward pricing that scales along with your business, 24/7 customer support, and an agency-first approach to the features that matter to you.

Join onToplocal and 6,000+ other brands and business with a free trial of OnlyWire’s most powerful social media tools!

Posted in Bloggers, Content Submission Tagged with: ,

Branding Strategies for Digital Agencies

Do you need a better a way to identify yourself or your company and differentiate yourself from others?

Do you have a social media branding strategy?

The two should go hand-in-hand. The best and easiest branding happens on social media, and social media is an outlet for the breadth of your brand. Many people have found success with personal and company branding online, and a lot of markeing agencies have come along to help you with both.

One of these digital agencies, NelsonEcom, gave us a look inside the way they run social media for their agency and how an emphasis on branding extends to the very root of all the content, scheduling, and engagement they provide with OnlyWire. Get the specifics on how NelsonEcom finds marketing success for their clients with a full brand strategy, with social media and OnlyWire at its roots.

Growing a following on the strength of branding
Many marketing agencies begin from the base of one expertise: web design, advertising, and print.

For NelsonEcom, their unique advantage is with customer engagement through social content.

Social Content has been a huge asset for their customers. Loren Nelson, an avid paddler in Dana Point, CA, found OnlyWire through a fellow teammate on his paddle team who just so happened to be one of the Co-founders of OnlyWire. He started using OnlyWire and hasn’t looked back. His customer following continues to grow because he was using OnlyWire. His content always includes images and video because they get the best organic search results.

He began to see this type of content was really kicking up some serious action and engagement. What ended up happening was his customers started asking him, “Hey, how are you able to get all these followers? How are you able to do this so quickly?”

Everybody I talked to, I would say, “I use OnlyWire.” I would give them tips. I eventually was able to turn that into what I have now, which is NelsonEcom a premium social branding agency. We specialize in content branding. That’s from the creative aspect of it, the social media, the publicity, everything.

Loren paddling in Kona, HI 2015

“Our content doesn’t look scheduled”
Branding is the most significant selling point for NelsonEcom, and a huge part of this branding effort is the social media presence. Loren and his team want their clients to have great success on social. For NelsonEcom, this all starts with the content.

Their emphasis is on visual content. They prioritize custom images for their clients, and they have the in-house production team to pull off some beautiful shots (Loren leads a majority of the video production for the team).

Their visual strategy includes a few go-to elements:

  • Custom images
  • Emoji
  • Gifs
  • Videos
  • slides

This is the formula that worked for Loren as he grew his following, and it’s been working for clients, too.

The overall effect of this specialized, visual content is that it’s impossible to tell what’s been scheduled and what hasn’t.

The secret, of course, is that a majority of it is scheduled, within the OnlyWire dashboard. NelsonEcom that every social media update is unique and special, be it with a custom image, an emoji, or a GIF. And the result is a Twitter feed that looks completely in-the-moment.

One of our strongest assets is that we provide clients with the information to figure out how to schedule posts efficiently and how to get the best results. One of our biggest tips is to customize the content to fit whatever that particular client is into and what networks they’re on. And OnlyWire is a key part of it. I believe I manage 32 accounts in OnlyWire — at one point it was 50. I’ve used OnlyWire in every sort of way you can think of.

Before I started my own agency, I was working for a digital arts company, and I was managing 100 accounts there. We’d do two to three posts per day, per account, per channel. It was LinkedIn, Twitter, Facebook, Google+. Not only did those accounts see growth, but they always had consistent engagement. I think that that had a lot to do with the fact that I used two rules when it comes to content:
Be informative, be entertaining.

In any situation, there’s always a call to action. Even if it isn’t a specific, “Hey, have you checked this out?” or “Hey, visit us here,” I always have a link at the end of the post. That helps a lot. And I don’t do link shortening. I leave the link as-is. That’s just for branding purposes.

From the beginning we would do a mix of photos, emoji, and GIFs. We would have customized videos, customized photos, including a call to action link, including the emojis and including the GIFs. We’d shake it up. Nothing looks ordinary. None of our content looks scheduled. It all is. That’s one of the biggest things that people say all the time. In fact, I get so much high engagement that people always think that I’m online, but I’m not, which is awesome.
When it comes to social media content, the more unique you are with posts and the more consistent you are, the better results you get.

Looking for huge results? Give it some time.
Social media, with its real-time nature, tends to lend itself to an expectation of quick results.

Of course, this can’t always be the case (and rarely is), which is why a long-term social media strategy and a consistent brand on social are so key.

NelsonEcom have found that three months tends to be the sweet spot for a strategy to take hold and for results to start coming in. They believe these first 90 days to be so key that they make this period a requirement for any new clients that they take on.

Our goal is to empower people in general. Entrepreneurs and creatives. That’s our number one goal.

Typically what we do is we have a three-month period. I like to call it a trial period even though it never is officially a trial. It’s basically a three-month minimum to work with us. Typically within those three months I see gangbuster results.
I think maybe it’s because the first month is that trial transitional phase.

The second month you’re building the system

The third month you’re seeing out-of-control engagement.

I can tell you this, when the content is really, really good and it’s scheduled out to perfection, and everybody is doing the role of what they need to do to succeed, obviously, the results are awesome. Typically, when they’re not consistent about posting, or the content is not very good — looks like spam, looks redundant — then it’s just a mixed bag of results.

A social media scheduling workflow

An emphasis on quality content raises a key question: How much time does it take to make and schedule all these awesome tweets and posts?

The content that NelsonEcom creates includes:

  • Custom photos
  • Videos
  • Emoji
  • GIFs
  • Content
  • Groups, pages and followers

Plus a good mix of scheduled updates …
… and real-time engagement.

(And even some that seem real-time but are actually scheduled!)
Here’s how Loren and his team pull it off.
Typically at the beginning of the week, I put everything in the queue. Then as updates, announcements, anything that happens on the fly, I add those to the queue as they come.
I usually do two weeks out for each client. And I’ve been doing this practice, even when I had 100 profiles to manage.
What I would do is I would add all the content to the queue in a very systematic way: Monday motivation, transformation Tuesday, wins on Wednesday, etcetera. Then I would add images. Usually, those images are images that I take myself or one of my team members takes, because we are very technical and creative. Then we add emoji to spice it up to make it look a little more unique. And then we take out links, or we add links to make it look like we’re not promoting anything.
This all happens Monday-Tuesday, and then on Wednesday and Thursday we typically check in for engagement and reshuffle the deck. I might look at something and say, that will work next Monday instead of this Monday, and maybe this is more important to push out right now.
I’m trying to apply that knowledge to everyone. I think it would be really smart if everyone would just take out a couple of hours, it doesn’t even have to be a couple of hours, at the beginning of the week, write out all updates in an Excel sheet. Then go back to it and review it a little bit later just to make sure that it’s the language that they want to use, put it in OnlyWire and export it all at once and then just clean it up.
I look at breaking news, then I will look at trending topics, and I will add them in the OnlyWire queue as every other post. Then, I will put in original content, split into different categories: question, call to action, entertaining, a quote, a funny GIF. If you break that down, with two posts a day per channel, I’ve already filled up five days out of my week.
No matter what, Monday through Friday is those two posts, that’s good to go. Anything special that happens, then that’s an extra post. We know that Saturday is the weakest day to push out content. Sunday is debatable depending on that the industry is. The weekend is always a beta test for me.
Anytime anything happens on the fly, I do have OnlyWire on my cell phone, so I’m able to easily adjust. For example, the other day I was speaking at a live event that I didn’t even know that I was going to be speaking at, and it was easy for us to push out something immediately on all channels at the same time.

The next big question is: How do you measure the ROI of your work?
ROI is a question that seems to come up quite often for social media marketers. It gets asked of branding, too.

At NelsonEcom, the topic is one that they address for all their clients. There can be some data behind the answer: things like sales and engagement help address the topic slightly. There’s an even higher-level discussion to be had as well.
The ROI of branding and social media becomes extra apparent if you were to image what it’s like without either or to compare it to the alternatives.

Branding is the funniest thing ever because nobody ever talks about things like, say, a Super Bowl spot, in the same way. Nobody ever challenges that. But if you put out a Facebook post or a Tweet, people want to know, “What’s the point of this?” I always tell people, you’re saving money, period. You’re saving money, period, and this is so easy if you just just take a step back and think about it for 5 minutes.

Now people know what reach is, and when you’re trying to explain to somebody that your reach is 50,000 but you only have like 200 followers, then do those numbers really matter? How did that translate to sales for us? What did that look like? What does that mean?

For Loren and his team, a bit part of the discussion is with building awareness and consistency, two things that social media as a medium and OnlyWire as a social management tool have helped make easier.

Do you want the easiest social media experience for your team and clients?

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NelsonEcom and hundreds of other agencies use OnlyWire to manage social media profiles, content, analysis, and more for each and every client. With OnlyWire, you’ll get straightforward pricing that scales along with your business, 24/7 customer support, and an agency-first approach to the features that matter to you.
Join NelsonEcom and 6,000+ other brands and business with a free 30-day trial of OnlyWire’s most powerful social media features!

Posted in Bloggers, Content Submission, SEO Professionals Tagged with: , ,

Create a YouTube Account for your Business

It’s time you set up a YouTube account for your business. The YouTube stats speak for themselves: it’s a platform with over 1 billion users, that regularly reaches more 18 to 34 and 18 to 49 year-olds than any cable network in the U.S. In other words, it’s worth your time to get the social reach.

And now that most social networks support YouTube videos and Google ranks them much higher in organic searches, you’ve got even more incentive to jump on the YouTube train. It’s easy to upload and manage, share them across your social networks, monitor and manage comments—all from one place.

Let’s get started. This post will walk you through the process, from start to finish.

The first thing to note is that YouTube accounts are directly linked to Google accounts. So you can either use an existing Google account to create your YouTube account, or you can set up a YouTube account from scratch and a Google account will be created for you in the process.

We’ll start by going over the steps for setting up a YouTube account from scratch.

How to create a YouTube account if you don’t have a Google account
1. Go to
2. Click “Sign-in” in the top right corner of the page.
3. Select “Create account.”

4. Fill out the fields required to create your Google account.
Once you’ve created your Google account, you’ll be taken to the YouTube homepage.

From there:
1. Click on “My Channel” from the menu on the left side.

2. Click on “Use a business or other name” on the pop-up that appears.

3. Choose a name for your channel and the category that best describes your business. Note that a Google+ page will automatically be created under this name as well.

Or, you can choose an existing account

That’s it. You are ready to start posing videos and getting the most out of your social.

See future articles for even more tips and best practices.

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Posted in Bloggers, Content Submission, youtube Tagged with: , ,

5 SEO Tips for Beginners


New to SEO? Don’t worry because SEO is always changing, so no matter what, there will always be

something new to learn. You just need to be patient because SEO isn’t something that becomes

profitable and works over night. You will need to take hours and hours of research and understanding

before you can have an effective SEO strategy. So to help you get started, we are going to go over 5

basic tips for SEO beginners.

Keywords Will Always be Important

Although there is a lot of talk about how keywords shouldn’t be a big part of our SEO strategies, we have

to remember that keywords are how Google and other major search engines index our pages. Without

the proper keywords, they would have no idea where to put our content and how relevant it is towards

the search terms.

Although we might not be able to keyword stuff our content like we did years ago, we can still make

sure to place the keywords in our titles, URLs, in our code, and a little throughout our content. You don’t

want to use the keyword to much within the content because that might end up looking unnatural and

could end up hurting your rankings. A good rule is to keep the density under 3% throughout all of the


Get a Healthy Link Profile

Google has consistently been updating their algorithms to counteract the spam type of link building that

we have seen in recent years. It is no longer about how many links you have out there, it’s about what

type of quality those links are. The higher quality links that you have pointing to your site, the better off

you will be.

There are a few things that determine what is considered a high quality link. You should be posting

your link in relevant areas that would be beneficial for the audience that is looking at the link. So for

example, if you are running a guest posting campaign, you are going to want to write on websites that

are relevant to your niche, have high authority, and have a quality website that receives regular traffic.

Quality Content

Search engines love unique content that is high quality. As soon as you start to post good quality

content, the search engines are going to know it and will put your content higher than the typical below

average article. You should never try to rush your content because the worse your content is, the worse

your overall rankings will be as well. Not to mention bad content doesn’t attract traffic, so either way,

bad content will get you nowhere.

Drive Traffic

Most people want to do SEO for more traffic, but what they don’t realize is that a lot of traffic helps SEO.

Once major search engines see that a website is getting a lot of attention, they will raise its rankings and

make them more of an authority within the search terms. So instead of just focusing on other aspects of

SEO, create an appealing website that people will love and try to market it on other places to attract a

few people and after a while you will start to see more and more people coming to your site.

There are plenty of online marketing methods that don’t have anything to do with SEO. You can market

on forums, use advertisement programs, social media marketing, and so much more. The important part

is to just focus on getting quality traffic.

Ensure Website Code is Clean and Effective

An important factor of SEO is to make sure the search engines have no problems crawling through your

website. If there is a lot of different code errors and unresponsive parts of your website, the spiders

might not be able to proceed, which risks parts of your website not being indexed. You need to make

sure that all of the code is correct and also ensure that each page has proper navigation. The more

internal links, navigation bars, and a site map, the better it is for spiders to find new content and index


There are plenty of other tips and tricks for beginners in SEO, but these 5 tips should get you headed in

the right direction.

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Posted in Guest Blogger, SEO Professionals Tagged with:

OnlyWire has added Pocket!

OnlyWire now offers service with Pocket!

Put articles, videos or pretty much anything into Pocket. Save directly from your browser or from apps like Twitter, Flipboard, Pulse and Zite.

To add Pocket to your OnlyWire networks, please go to your OnlyWire Networks page.
1) Select ‘Add Network’ at bottom of the page
2) Scroll down to Pocket
3) Select ‘Set Up’
4) Enter description and click on ‘Activate’
5) Finish the authentication process.

If you require assistance, please message us at:

Posted in Uncategorized Tagged with: ,

OnlyWire has added Bitly

OnlyWire now offers service with Bitly!

Bitly is the easiest and most fun way to save, share and discover links from around the web. We call these links bitmarks, and you can use bitly to remember, curate and share them.

To add Bitly to your OnlyWire networks, please go to your OnlyWire Networks page.
1) Select ‘Add Network’ at bottom of the page
2) Scroll down to Bitly
3) Select ‘Set Up’
4) Enter description and click on ‘Activate’
5) Finish the authentication process.

If you require assistance, please message us at:

Posted in Uncategorized

OnlyWire has added Yammer!

OnlyWire now offers service with Yammer!

Yammer is a secure, private social network for your company. Yammer empowers employees to be more productive and successful by enabling them to collaborate easily, make smarter decisions faster, and self-organize into teams to take on any business challenge. It is a new way of working that naturally drives business alignment and agility, reduces cycle times, engages employees and improves relationships with customers and partners.

To add Yammer to your OnlyWire networks, please go to your OnlyWire Networks page.
1) Select ‘Add Network’ at bottom of the page
2) Scroll down to Yammer
3) Select ‘Set Up’
4) Enter description and click on ‘Activate’
5) Finish the authentication process.

If you require assistance, please message us at:

Posted in Uncategorized

Why Social Bookmarking is More Important than Search Engine Submission

by Guest Blogger: Chris Barber


Why Social Bookmarking is More Important than Search Engine Submission
If you search on Google for “ farmer’s market Los Angeles,” you want to find a farmer’s market, right? Not some spam site that redirects to makeup brushes. Search engines have changed their algorithms to produce more relevant search results for their users and to discourage abuses such as keyword stuffing and redirects (see Google and Bing webmaster guidelines).

Get Found, Not Lost
If your goal is to be found by a search engine, you need to demonstrate how relevant your site is to the appropriate audience. The best way to prove relevance to search engines is to provide excellent content that is shared and visited by others.

Search Engine Submission Now Officially a Scam – Source
“…you don’t even need to submit your site to Google. Google is a fully automated search engine that uses software known as “spiders” to crawl the web on a regular basis and find sites to add to our index.” –Google. So how do you get those ‘spiders’ to find your site? Social bookmarking is one of the best ways to get found and be deemed relevant by search engines.

What is Social Bookmarking?
Social bookmarking is kind of like a simplified Facebook. Users go to sites such as to save links to content they find captivating or beneficial. A list of links generated by an individual can be browsed by the entire user base. So if I create a list of ‘The Best Cycling Gear On the Planet’ and I diligently update this list with the best links, other users will start to use my list, boosting my social clout. My list will get higher ranking on the site, and any links on my list will get noticed by search engines.

Social Clout = Better Search Ranking
The most active, influential users on social media sites like Facebook, Twitter, and Google+ use social bookmarking to keep track of information they want to reference later. When your website is found and stored by a social network influencer, your site gets a double boost: first because search engines will see that someone with social clout is interested in your link, and second because many people will see the bookmarked site and click to see what the big deal is. “Links help our crawlers find your site and can give your site greater visibility in our search results.” – Google.

Search Isn’t Everything
Another benefit of focusing on social bookmarking is that you’ll get more traffic through referrals instead of waiting for everyone to find you via search. While SEO still should be part of your portfolio, it’s not the only way to drive traffic to your site. Furthermore, the traffic that comes from social bookmarking sites will be more targeted and will provide better search engine ranking.

If you build it, they will come.
The lesson here is that you don’t need to submit your website to search engines as long as you’re creating useful content and promoting it on the Web. Not sure you’re creating the right type of content? Then watch this video from Google’s search quality team on creating content that performs well in Google search results.

Guest Blogger Chris Barber has been practicing internet marketing since 2005 and recently started specializing in blog marketing. He enjoys the challenges and unique opportunities digital marketing presents and the excitement of the people he helps. To learn more about his blog marketing service visit or follow them on twitter 

Posted in Guest Blogger Tagged with: , , ,

Set Up A Feed With OnlyWire

About this video:

This video shows you how to Set Up A Feed With OnlyWire.

Posted in OnlyWire Videos Tagged with: ,